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Just The Facts Brooklyn




Source:  New York City Department of Health, Excellent Ones Consulting LLC.

While visiting one of my favorite restaurants in Brooklyn, I noticed the sanitary inspection grade posted on the door.  I thought to myself could these grades which have been mandated by the City be used as a marketing tool?  Could these grades become a differentiate component to be included in the marketing mix?  As always, I had to look at the data.  Of the 26,772 restaurants which have been graded, 51% or 13,635 received the letter A, 31% or 8,191 received the letter B, and 18% or 4,946 received the letter C. 

As revealed by the chart above the health grade affixed on the storefront is not a strong differentiating factor.  Due to the large volume of A grades, sanitary inspection cannot be used as a marketing tool.  What markers of distinction can you use to differentiate your establishment from your competitor?

  

About The Author

Othniel Denis is Principal of Excellent Ones Consulting, a firm that helps organizations to increase profitability by harnessing the powers of Microsoft Excel.  The firm develops custom programs, creates financial models and administers training workshops for the Microsoft Excel environment.  The firm is located in downtown Brooklyn, New York.  For more information, visit  www.excellentones.com.

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